VeganHUB (concept)
Project name & URL
VeganHUB
www.vegan-hub.com
Location
Vegan Hub is based in The Netherlands, city of Amsterdam in the De Pijp district (commonly known place for the expats living)
Main target audience & Cost
Busy folks: University Graduates & Expats. The cost will be moderate
Elevator pitch
- "VeganHUB is a place where Asian cooking meets plant-based eating. We deliver organic platters in their most simple way, guaranteeing the home-made quality and a cozy atmosphere along with it."
Strategy and Target Audience
The website will focus on the following target audiences with the following roles:
• Product Manager (Order lunch during the break)
• Recruiter (Bring their candidates to lunch)
• Programmers (Eat after work with their peers)
Demographics
• Gender - all genders
• Education - expats, highly skilled migrants, university graduates
• Occupation - start-up employees
• Age - 25 to 35 years old
• Location - Amsterdam, De Pijp
Psychographics
• Personality - friendly, open-minded, novice, professional, youthful
• Values - democratic, monarch, vegetarian, vegan, religious, spiritual, environment-conscious
• Lifestyles - spends time with friends, into online games, active, goes to festivals, does city trips
User Needs
The website needs to enable the user to:
1) find out if the restaurant delivers to their area
2) order food online
3) inform what payment methods are accepted
4) mention openings hours
5) see the menu and prices
Client Needs
The website needs to enable the client to:
1) to sell food online that will be delivered
2) provide a system for order customisation
3) appear professional & upscale
4) communicate clear
5) grow awareness of the benefits of vegan food
User Personas
Byung (33) - Lead Tester
• Born and raised in Holland
• Works at a B2B Start-up
• Bought his first apartment in Amsterdam
• Eats healthy
- “After a party I need healthy and nutritious food to just get by through the day”.
Liza (26) - Recruiter
• A highly skilled migrant
• Lives 2 years in Amsterdam
• Works at a FinTech company
• Newbie to a vegan lifestyle
• Too busy for cooking, likes to order or go out for dinner
- “I’m so glad to be living in a country full of diversity. I’m always happy to try out new foods and learn about other cultures “
Outline of Scope
The Sitemap
Wireframes
Structure + Functions + Content
Mockups
Style + Colours + Right Content
Link to prototype: